How Bradd Saved $130K Selling FSBO

"I saved $130K using Ridley. I listed the home, hosted 4 open houses, and opened escrow in under a week. The sale closed $135K over asking. I even negotiated the buyer’s agent down to 1%. Ridley gave me the tools and guidance to make it happen."

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When Bradd Fisher decided to sell his home in Yorba Linda, he considered the FSBO route, but was worried it would be too complicated. Like many first-time sellers, he wasn’t sure if the effort would pay off. But by taking ownership of the process and using Ridley for structure and guidance, he proved it was possible to achieve a strong outcome without paying a traditional 5–6% commission.

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Bradd listed the home himself, hosted four open houses, and within a week had multiple offers and opened escrow. The sale closed at $135,000 over asking, and by avoiding standard commission fees he kept $130,000 in savings. He also successfully negotiated the buyer’s agent fee down to just 1%.

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For Bradd, Ridley provided the roadmap and support that made selling without an agent a realistic option. The process still required work and commitment on his part, but the financial payoff was worth it.