Sell your home without the 6% commission.

Sell smarter with step-by-step AI guidance, expert support, and full exposure on every major real estate site.

Smarter home selling

Everything you need to sell with confidence and save thousands in unnecessary fees.

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AI-Powered Guidance

Know what to do, when to do it—
customized for your home and timeline.

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Pricing Tools and Comps

Set your price with confidence using our advanced AI pricing model.

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Listing Creation and Distribution

Create a professional listing and get it on the MLS, Zillow, and more through a third-party brokerage.

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Access to Trusted Vendors

Photographers, stagers, and handypeople—handpicked and ready to go.

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Concierge Support (Real Humans)

Book a call with your dedicated concierge. Real answers. No runaround.

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On Demand Legal Help When It Matters

Add attorney support to review offers, contracts, and answer legal questions.

Smart Guidance, Start to Finish

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A robust set of features

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User analytics
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Data Activity
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Security Status
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Order Screenshot

Meet Ridley AI

Ridley AI walks you through the entire selling process—breaking it down into clear tasks, explaining what’s happening, and keeping you on track from start to finish.

Step-by-Step Guidance

Ridley breaks the process into simple tasks, so you always know what’s next.

Expert Explanations

Clear, jargon-free answers at every stage—from prep to closing.

Automated Task Management

Interactive tasklists and reminders keep you organized and on track.

Best marketing campaigns

Financial growth isn’t just about making money—it’s about making smart decisions that secure your future.

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Custom campaigns

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Email campaigns

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Best marketing campaigns

Financial growth isn’t just about making money—it’s about making smart decisions that secure your future.

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Custom campaigns

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Email campaigns

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What Ridley Sellers Are Saying

Jill
Denver, CO | $22k Savings

"I knew nothing about selling a house. Zero experience. I’m 65 and had never done it before. The fact that I felt confident the whole way through says everything about what Ridley has built."

Bradd F.
Boulder, CO | $130k Savings

"I saved $130K using Ridley. I listed the home, hosted 4 open houses, and opened escrow in under a week. The sale closed $135K over asking. I even negotiated the buyer’s agent down to 1%. Ridley gave me the tools and guidance to make it happen."

Brittney V.
Yuma, AZ | $20k+ Savings

"Selling my home with Ridley was effortless: transparent flat fees, clear guidance, and support whenever needed. I saved over $20K, kept more equity, and stayed in control from start to finish."

Plans & Pricing

One-time fee. No hidden charges. No 6% commission.
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Ridley Essentials

$999

This Includes:
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Ridley AI: Step-by-step guidance through every stage of your sale
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Smart Pricing Tools: Real comps and AI-powered pricing support
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Custom Property Page: A polished, buyer-facing site you can share anywhere
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Yard Sign: Professionally printed and shipped to your door
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Preferred Vendor Network: Access to trusted pros: stagers, photographers, cleaners and more
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Smart Document Assistant: Interactive tools that explain and help you complete every required form
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Ridley Concierge: Experts, on-call when you need help
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MLS Distribution: Listed through a licensed broker, includes distribution to Zillow, Redfin, Realtor.com, and more.
Available Add-Ons:
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MLS Distribution: Listed through a licensed broker, includes distribution to Zillow, Redfin, Realtor.com, and more.
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Legal Support: On-demand access to licensed attorneys for contracts, disclosures, and offer reviews
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Ridley Essentials + Legal

Plans Start From

$2199

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Ridley AI step-by-step guidance

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Smart pricing tools + comps

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MLS access via licensed brokerage

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Concierge support

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Access to preferred vendor network

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Essential documents

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Showing coordination

Also Includes:
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Attorney access

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Offer review

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Counterproposals

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Legal guidance call

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Document overview

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Closing support

Who is it for?

Ridley makes selling so simple, it works for everyone— from first-timers to experienced developers.

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First-Time Sellers

Clear guidance and real support every step of the way.

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Experienced Sellers

Skip the agent, keep the equity, stay in control.

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Builders and Developers

List at scale, cut commissions, streamline operations.

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Equity-Minded Homeowners

Flat fee. No 6%. Keep more of what’s yours.

Stay up to date on Ridley.

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